New price, but only today, for the iPhone 16 Pro Max 256 GB during the winter sales

You take the latest iPhone, the iPhone 16. You choose it in its most technologically advanced version, the Pro Max. And you get the ultimate high-end smartphone in your hands which, while not free from flaws, still remains of high quality. Quality at a price: 1479 euros for the 256 GB version as discussed here, which benefits from an 18% discount at Rakuten, valid only on January 12, 2025, during the sales period.

The highlights of the iPhone 16 Pro Max

• A larger screen and premium finishes
• The Apple A18 Pro chip and WiFi 7 are looking to the future
• Speakers worthy of its high-end status

The iPhone 16 Pro Max was launched in September 2024 at a price of 1,479 euros, in any case for the 256 GB version. At Rakuten it is displayed at 1259.99 euros and, today only, if you add the promotional code RAKUTEN50, you have it in your pocket for 1209.99 euros.

If the offer mentioned in this article is subsequently no longer available, please take a look below for other offers on the iPhone 16 Pro Max. The table updates automatically.

A smartphone that does not usurp its premium reputation

Apple, with the iPhone 16 Pro Max, reaches the heights of design by aligning exemplary finishes with a refined design and revised and improved ergonomics. So don’t expect a completely crazy revolution, it takes the codes of previous generations, but what do you expect: it works. You benefit from a 6.9-inch Super Retina XDR Pro screen with a 4K@120 Hz display and high brightness which means that even in broad daylight, in direct sunlight, you can see the screen perfectly.

All this is powered by the A18 Bionic chip engraved in 3nm, Apple’s most advanced latest generation in-house processor. It allows you to manage many things, including artificial intelligence which is used in particular in photos. We will come back to this aspect just below, but the chip also serves to contain the heating of the device, which means that you can run the most demanding 3D games without feeling any discomfort.

Autonomy takes a step forward, the photo block convinces perfectly

A quick word about the dimensions of the iPhone 16 Pro Max: it measures 163 x 77.6 x 8.25 mm and weighs 227g, so small hands may not find it very easy to hold. At the back, you find three photo sensors of 48, 48 and 12 Mpx to make videos in 4K@120 images maximum. Only the telephoto lens stands out a little, it’s the 12 Mpx one, because it tends a little towards yellow. The abuse of HDR makes the shot lose a little naturalness, but it still remains an excellent camera phone.

Autonomy has always been the Achilles heel of iPhones, but the Cupertino company is making efforts on the subject, particularly on this model. So, you’re not going to go from one day to the next with three days of battery life by opting for this smartphone, but you can easily get two days if you’re frugal. On the other hand, the charging is still not fast, since it caps at 20W, which has the merit of preserving the battery.

All the details of the iPhone 16 Pro Max are covered point by point in our comprehensive review, where you’ll learn everything there is to know about Apple’s latest on steroids.

If this iPhone is not for you, for X reason, you can find another one in our buying guide which lists the best Apple smartphones.

Winter sales 2025: don’t miss any good deals with Frandroid

The 2025 winter sales take place from Wednesday January 8 at 8 a.m. until next Tuesday February 4 inclusive. During these 4 weeks of promotions, there will be several markdowns which will take place each week to add new offers, or even to further lower the prices of products still in stock.

In order not to miss any good deals that we share, here are some useful tips and links:

• Follow our account @FrandroidPromos dedicated only to good deals (remember to activate the bell to receive notifications in real time)
• Join our WhatsApp channel to receive a summary of the best offers once a day
• Download our Frandroid application (available on iOS and Android) to activate notifications from the “Good Deals” category and thus receive new articles related to winter sales in real time
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