these major luxury brands are playing the sales game

If we can think that sales do not coincide with Deauville (Calvados), the houses of luxe prove the opposite. Between the -30% at Jacquemus (Printemps), the -40% at Zadig & Voltaire and the -50% at Mauboussin, there is no doubt that some will take advantage of this to treat themselves to a luxury piece!

Winter sales work better

During the 2025 winter sales, Mauboussina renowned French brand of fine jewelry and luxury watches, offers a selection of jewelry reduced price. “We highlight the end of collections, like this diamond ring at -50%,” smiles Ludivine Henos, manager of Mauboussin.

“The Valentine’s Day period is more decisive for us. It is mainly our regular customers who return during the sales period. We are not reaching a new audience.”

On the other hand, on the side of Vanessa Brunoa premium women’s ready-to-wear brand, the winter sales are a key moment.

“Sales constitute 20% of our turnover. Winter sales are generally more successful than summer sales »

Located in le triangle d’or in Deauville, the shop Zadig & Voltaire, offers discounts of up to -40% on the current collection. “Deauville is a family seaside resort. People don’t come for the sales, but it works quite well,” assures Adeline Vanbrugghe, store manager.

Benefit customers

In Spring, reductions are offered on a selection of brands.

“The objective is to offer our customers discounts on emblematic pieces and carefully chosen collections, while preserving the exclusivity and prestige associated with our brands.”

Among the offers, we find discounts at Jacquemus, with certain pieces from old collections at -30%, as well as at Levi’s and Ami for men’s ready-to-wear, or even Bobbies for shoes.

“For watches and jewelry, there are no reductions. It is the houses themselves that decide not to sell their products”

No sales at Hermès

In rue Eugène Colas in Deauville, brands such as Claudie Pierlot, Sandro, Longchamp or even Lancel They also participate in the sales with attractive offers.

Unlike its neighbors, Louis Vuitton and Hermès have chosen to never hold sales in their stores. “It’s a decision from the Paris headquarters,” concludes a sales advisor at Hermes.

Take advantage of the sales in the Deauville boutiques until Tuesday February 4, 2025. Open every day, including Sundays and public holidays.

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