In 2025, Les Impériales presents a new concept, “Les Impériales Week”, which will take place in Casablanca from January 27 to February 2.
This unique format will extend over a week and offer an in-depth immersion in the fields of communication, marketing, media, digital and events.
This edition is distinguished by a diversity of activities, including opening and closing sessions, thematic plenaries addressing different subjects such as business, human capital and technologies, as well as participatory workshops and masterclasses.
The moments of consecration will notably include the presentation of the “Les Étoiles” trophies, the “Love Brand” as well as tributes and surprise celebrations, assure the organizers.
The central theme of this edition, “The Paradigm Shift – Business.People.Tech”, highlights the changes that are redefining professions in the sector.
Changes in consumer expectations, technological advances and the growing importance of humans in brand strategies are leading to a reassessment of existing standards, organizers explain.
Faced with economic, social and technological changes, traditional models must be reconsidered. This theme, inherited from reflections started since 2019, aims to explore how brands can adapt and how technology can serve as a tool for sustainable transformation, affirms the same source.
Beyond the event itself, the Imperials announce a broader dynamic of transformation, seeking to establish a collaborative platform for the entire professional community.
The website lesimperiales.com, recently redesigned, will serve as a living memory of previous editions, bringing together archives, case studies and testimonials from innovative brands in Morocco. It is intended to be a learning space for new generations.
Initiatives such as the creation of Circles and Thematic Clubs will make it possible to maintain exchanges throughout the year, thus promoting synergies between professionals in the sector. The “Maroc2035” prospective study will look at the transformations to be anticipated for Moroccan brands and consumers in the years to come.
The Imperial Week 2025 will also continue the tradition of excellence with the presentation of “Les Étoiles” trophies, with eight main categories and 27 subcategories, to reward the best campaigns of 2024. The awards ceremony, accompanied by A Showreel of the nominated campaigns will be a highlight of the week, which will conclude with a gala evening bringing together players in the ecosystem.
“Impériales Week 2025 is not just an event; they are a movement,” declares Anouar Sabri, president of the Les Impériales Association. “We invite all professionals to join us in this process of discovery, where we will together redefine the future of our industries.”
AL
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