Our watch experts reveal how watches end up on the wrists of stars in series and films

Today, production studios hire and consult people like Eric Wind. Previously vice president and specialist at auction house Christie's, he now runs a growing vintage business located in the heart of Florida. His greatest success? He got his hands on a “Paul Newman” Rolex Daytona for the film Crazy Rich Asiansreleased in 2018. “Many believed it was a fake,” explains the specialist, “because how could a real Paul Newman Daytona, which cost $500,000, have ended up on screen in such a small scene ? I was proud of my shot.”

Brands like Cartier have understood the benefit of opening their horizons and working alongside production companies. “I know they provided watches for Succession”, confides Eric Wind, “I hoped to be there, but the brands have now smelled the right vein. They understand the opportunity in front of them.”

Alongside established dealers and experts, most studios work with a chief prop master whose job it is to source the essential elements of the background. “One thing we tend to forget,” explains Laura Roeper, head props designer at The Bear“it’s continuity. Finding exactly the same Rolex when filming resumes, after months of absence, is a real challenge. Many watches are rented and we pray to find them in time!”

Christopher Storer, director of The Bear and passionate about ready-to-wear and watches, worked closely with Laura Roeper to leave no detail to chance, from Olivia Colman's Rolex Submariner to Will Poulter's Omega Seamaster. “We meet real chefs on a daily basis,” explains the head accessories designer, “and seeing what they wear on their wrist plays a major role in the choice of watches.”