It's fascinating: posting a photo of a car on the networks is like instantly filling your anti-EV bingo. Homophobia? Check. Anti-veganism? Check. Anti-woke panic? Triple check.
On Facebook, the pattern is always the same: someone proudly posts their new electric car, and off they go to the festival.
First level: jokes about autonomy. Second level: remarks on the price. Third level: the full-blown attack on your supposed lifestyle, your presumed sexual orientation and your imaginary political commitment.
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The memes are multiplying: on one side, the image of the “real guy” at the wheel of his diesel pick-up, a steak in his hand, and on the other, the caricature of the Tesla driver, depicted as a hipster effeminate vegan drinking a smoothie with chia seeds and hazelnut milk (it's not bad, actually).
« If you drive electric, you are necessarily: 1) vegan 2) woke 3) gay“. This is the favorite syllogism of the champions of commentary. A mathematical equation that would make a logic teacher cry, but which is popular with anti-EV Facebook groups.
The electric car has unwillingly become the symbol of a supposed “woke agenda” which would threaten civilization. Because apparently, driving without direct CO2 emissions is part of a global conspiracy.
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The tastiest? These same people who scream at the “LGBT+ lobby” as soon as an advert for an electric car appears proudly post photos of their “stinking, smoking, killing diesel”. The irony seems to escape them completely.
An innocent post about a new electric Renault? Prepare yourself for a deluge of comments like “ This is the great replacement for real engines“. Conspiracy theory is never far away.
The systematic electric-vegan combination is particularly tasty. As if the simple act of plugging in your car in the evening magically transforms you into an anti-meat activist.
Between two homophobic comments and three conspiracy theories, certain messages reach the height of stupidity.
The mirror effect
The most revealing thing in all of this? These reactions say much more about their authors than about electric car drivers. The violence of the comments, the speed with which the discussion slides towards homophobia or anti-wokism testify to deep anxieties in the face of change.
This wave of sickening comments is unfortunately not about to stop. With each announcement of a new electric car, with each publication of increasing sales figures, it is the same deluge of poorly concealed hatred.
Algorithms don't help anything: the more toxic a comment is, the more interactions it generates, the more visible it becomes. Result ? A permanent one-upmanship where everyone tries to make the trashiest comment, the most provocative meme.
And while the war rages in the comments, the electric market continues to progress quietly. It goes to show that the stupidest battles on the networks are not necessarily the most significant in real life.
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