The Samsung Galaxy S25 would offer clear improvements, but not so much on the hardware side as on the software side, here is indeed Samsung's plan to make a hit!
The integration of Galaxy AI has been identified by several research firms as one of the key drivers behind the increase in sales of the Galaxy S24 series. Samsung appears to be planning new and improved features for the launch of the Galaxy S25, scheduled for early 2025. An insider, believed to be well informed on the company's plans, claims that this edition will mark the return of Bixby in a renewed form .
The big return of Bixby boosted with AI
As a reminder, the Bixby voice assistant was announced in 2017 to replace S Voice. As generative AI technologies see strong growth, a new version of Bixby could introduce significant changes.
According to a source, Bixby could become the main asset of the Galaxy S25. However, little information has been shared about why or how Bixby could stand out from the competition.
Strong competition with Google Gemini
With the availability of Google Gemini, it would be unlikely that Samsung would offer Bixby as a standalone service. Previous rumors suggest that the Galaxy S25 line could leverage Google's second-generation Gemini Nano update. Galaxy AI could then take advantage of Gemini Nano's advanced features, increasing its usefulness and reach.
Similarly, Bixby could fit into this ecosystem. Samsung said earlier this year that it was committed to improving its voice assistant using generative AI, with no plans to replace it. According to tipster Ice Universe, this strategy still seems relevant, and Samsung would consider Google Gemini more as a competitor than a supplement.
While Apple plans to integrate Apple Intelligence with Siri when iOS 18.3 is released, Samsung does not want to fall behind in this technological race. However, the true extent of Bixby's capabilities will only be known when additional details or updates become available.
Finally ambitions for Bixby?
Although some Ice Universe subscribers remain skeptical, the tipster remains confident about the potential of the new version of Bixby. The success of this redefined voice assistant could depend on how Samsung manages its integration with existing AI technologies, while still providing a differentiated and useful experience for users. With an increasingly competitive market, Samsung will have to convince that Bixby can establish itself as a key element of the Galaxy S25 range.
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