how brands prepare their promotions – Libération

Reinforcements, negotiations with salespeople, inventory management… For large brands, the race began several months ago to convince customers to come and take advantage of the operation at their home this Friday, November 29.

The bargain hunt is officially on. On the other side of the screen, Black Friday (which this year falls on Friday, November 29) is causing the counters to panic. Around ten million visitors in a few days, compared to 17 million in a normal month, for Cdiscount. And on average 1,000 orders per minute. Behind the scenes, the online commerce brand has been preparing for several months. “From October, we call on reinforcements, particularly temporary workers in warehouses and until January,” explains the company's online communications director, Elody Rustarucci. It was necessary to test the capacity to support such an influx on the site. For promotions, the e-retailer encourages external sellers present on its Marketplace (around 70% of the platform's activity) to offer interesting offers with promotion and “negotiations to lower the commission” on sales.

For products marketed by Cdiscount, negotiations between salespeople and brands have been launched pl