Amazon and Google are already worried that Apple will make this brilliant idea a reality

Does Apple TV live up to public expectations? To view programs from streaming platforms, the Cupertino company's offer is no longer really tempting. You have to pay 170 euros (at least) to acquire it in 4k version, not to mention the viewing option thanks to the Vision Pro marketed at a price of 4000 euros.

What if Apple pulled out all the stops?

To respond to competition from Amazon's Fire Stick and Google Chromecast, the Tech giant could therefore implement a new streaming key according to journalist Mark Gurman of Bloomberg.

Our colleague rightly points out that these devices sell for around $50 (or sometimes less in France). He adds:

They are capable of running complete operating systems. If Apple offered a cheap and fast way to access tvOS, the App Store and services on any TV, it could quickly gain a foothold and grow its services revenue.

Nothing is won yet and he adds: “The best case scenario for Apple for TV hardware would be a cheap stick (perhaps without a physical remote – use your iPhone instead). It's an idea that Apple's marketing executives hate, but it would help the company quickly expand its presence. If consumers want more power and storage, they can opt for the current case. »

Only the future will tell us if this message is heard and if Apple one day positions itself on this very promising market. For your part, are you attracted by this idea of ​​a streaming key produced by the Apple brand? Tell us in the comments.