This brand unveils its self-cleaning chair for people who are too lazy to wash their laundry

A household appliance giant has just announced the arrival on the market of a rather unexpected object. It is abouta designer chair, called Wash
Less. And the latter unexpectedly invites us to review our laundry habits.

Original in appearance with its two horns, this Italian-designed chair hides an ambitious mission. That of encouraging a more sustainable approach to laundry care. Presentation of this intriguing object, between innovation and questions about its real impacts.

A cleaning chair that pushes boundaries

The Wash Less chair is like no other. It was designed by Fabio Novembre, an Italian designer known for his daring creations. Between aesthetics and functionality, its outgrowths are inspired by deer antlers and used to hang clothes. This use responds to a well-established habit, according to a survey carried out by Whirlpool. In fact, 55% of French people place their already worn laundry on a chair or piece of furniture, without storing or washing it. It is for this reason that this chair manufactured by Natuzzi, a big name in Italian furniture, goes beyond simple design.

Its seat is covered in fabric Ecoplen. It is abouta patented self-cleaning material made from recycled plastics. It is capable of neutralizing bacteria and viruses, including Covid-19, in just two hours. Thus, this fabric brings an innovative and practical dimension. The flocked varnished steel structure adds a contemporary touch to this object, which combines comfort and utility. If the idea appeals, the price risks holding back many consumers. Priced at 1,499 euros, the Wash Less chair costs as much as two high-end washing machines. A price which is aimed more at a niche clientele, lovers of design and sensitive to environmental issues. It is also not sold in traditional stores like Darty or Boulanger, but only on the official Whirlpool website.

A self-cleaning chair for more ecology

Whirlpool’s message is clear: the brand invites consumers to space out their laundry. The objective?
Reduce water and energy consumption while preserving the quality of the clothes. According to studies, an average European family does 220 loads of laundry per year, or a consumption of around 10,120 liters of water. Impressive figures which prompt us to question the environmental impact of our domestic habits.

But Whirlpool doesn’t stop there. The choice of designer Fabio Novembre and manufacturer Natuzzi to create this object is not insignificant. It reflects a desire to raise awareness through a strong symbol. “ This chair confronts the user with its uses
», Explains Anthony Bosc, marketing director of the Beko group in Europe, to which Whirlpool belongs. This approach is part of a broader sustainability strategy for the brand. She wants to align her products and messages with current environmental issues. However, this commitment is not without controversy.

A chair accused of greenwashing

The Wash Less initiative can be attractive with its approach. But it also raises criticism. Whirlpool remains above all a manufacturer of washing machines. Offering a product that encourages you to wash less could seem paradoxical, even opportunistic. Indeed, according to the newspaper 20 minutessome see it as an attempt at greenwashing. A way to improve the company’s image without profound transformation of its practices. Faced with these criticisms, Whirlpool is defending itself. “ Our first responsibility is the design of our equipment. But 90% of the impact of our products comes from their use », Specifies the brand. So, the message is clear! Each user must also play their role by adopting more responsible behavior.

So, despite its price, this chair could find a buyer with lovers of designer furniture and engaged consumers. Fabio Novembre, its creator, has already seduced the public with his iconic pieces such as the armchairs Him &
Her. Wash Less could well join this list of objects as aesthetic as they are emblematic.