Apple is reportedly considering its entry into the television market

According to information shared by the journalist from Bloombergthe Apple television project would therefore not see the light of day before the launch of Apple’s connected screens. Let us recall in passing that the dream of an Apple television is not really new for the brand. For several years, speculation has been rife about the arrival of such a product. Moreover, Steve Jobs had already mentioned this project before his death. Apple finally settled on offering the Apple TV, a box that allows you to transform any television into a smart device.

If the launch of an Apple TV raises many questions, it could nevertheless make sense coupled with the company’s streaming service: Apple TV+. Thus, the giant could strengthen its presence in the show and offer a unified user experience.

Note, however, that this project could enter into “competition” with the Apple Vision Pro. The Californian did not fail to praise the versatility of his headset last February, the latter being able to act as a cinema at home. Finally, there is no need to remind you how the high-end television market is already particularly competitive.