par Business AM
published on Friday November 15, 2024 has 13:35 •
2 min reading
Key information
- TikTok has launched Symphony Creative Studios, a generative AI platform for video creation.
- The platform is designed to strengthen advertising revenue streams and enable businesses, creators and agencies to produce engaging content.
- Symphony Creative Studios streamlines the content creation process by automating tasks and allowing users to turn text messages into videos.
TikTok announced the global launch of Symphony Creative Studios, a generative AI platform designed for video creation. This initiative aims to strengthen TikTok’s advertising revenue streams.
Earlier this year, at the TikTok World Product Summit, the company introduced “Symphony,” a comprehensive suite of creative tools intended to enable businesses, content creators, and agencies to produce high-quality content , attractive and consistent with their brand identity.
Symphony Features
Symphony includes several features, including Symphony Creative Studios, a virtual assistant called Symphony Assistant, digital avatar creation capabilities (Symphony Digital Avatars), and an enhanced TikTok ad manager.
Symphony Creative Studios streamlines the content creation process by automating tasks. Users can leverage its features to turn text prompts into videos, generate preview versions that can be edited for finalization, remix existing content, create digital avatars, translate documents, and much more within the TikTok platform.
Industry integration
TikTok joins a growing list of technology companies that are integrating AI-generated features into their advertising strategies to attract more brands and marketers.
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