By Francis Uliel
– Published on November 15, 2024 at 4:00 p.m.
To the delight of gamers, Sony is adjusting the price of its PlayStation 5 just before Christmas, making it much more accessible. With a new reduction, this console becomes almost half as expensive as a PS5 Pro, redefining market pricing expectations.
As Christmas fast approaches, Sony is creating excitement in the gaming world with an unprecedented announcement: a significant reduction on the price of PlayStation 5 Digital Edition. This price drop makes the console more affordable than ever, reaching a price half that of the PS5 Pro. However, this offer is currently only available in the United States, leaving European fans in suspense. The time has therefore come to delve into the details of this brilliant news for the video game market.
PlayStation 5 Digital Edition: an exceptional reduction for the end-of-year holidays
Sony, often perceived as a premium-oriented brand, is hitting hard this season with an unexpected promotion. There PlayStation 5 Digital Editionalready popular with players wanting to live new and immersive experiences, sees its price drop by 70 dollars in the United States. This notable reduction will be valid until December 24, 2024, just in time to fill Santa's sack.
There's no denying that price has always been a central topic in the video game industry. Sony, known for its high-end positioning, recently sparked debate by increasing the price of its consoles along the way, something never seen before in the industry. There PS5 Proalthough equipped with superior features, is sold at a price that will make wallets pale: no less than 799.99 euros, without including essential accessories such as the base or the Blu-Ray player which add to the total cost.
An expected opportunity in Europe
Sony's gesture towards American players gives hope for a similar offer in Europe. European fans are crossing their fingers that this price reduction extends to the Old Continent, thus repeating last year's operation which had already attracted many gamers. After all, such a reduction would undoubtedly place the PS5 Digital Edition at the top of Christmas lists.
PS5 Pro: solid sales despite its price
Despite the high price of the PS5 Pro, sales of PlayStation 5 consoles are not weakening. At present, Sony has already sold more than 65 million units of its PS5, approaching the figures of the previous generation, the PS4, at the same period of its life cycle. Hiroki Totoki, the head of Sony, remains confident about the positioning of the PS5 Pro, announcing that its sales slightly exceed those of the PS4 Pro at the same time of its launch.
A price drop that could redefine the console market”
This strategic price drop could mark a turning point in the console market, encouraging consumers to choose between PS5 Digital Edition and other competitors. While waiting to see the repercussions of this offer, the spotlight is on Sony and its next commercial actions, which many hope will also be beneficial for Europe.
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