what date in Switzerland and why?

Shopping during “Black Friday” means coveting, overnight, a “4K UHD OLED 190 cm” television as if it were a real survival object. How did we get here? This information will help you see things more clearly.

What is le Black Friday?

This is one of the most popular marketing moves significant in recent decades, and it began in the United States. Every “Black Friday”, also known as “Black Friday” in French, people rush, from early in the morning, to the country’s department stores. Which expose a mass of articles to costs so incredibly low that buyers are sometimes willing to jump into the ring to get them. Want proof? Look at this wonderful shot: ????

If for a long time this frenzy was restricted to American borders and culture, in recent years it has been gaining ground in the hearts – and wallets – of Swiss consumers.

When does it start Black Friday in Switzerland?

Black Friday takes place every fourth Friday in November. In the United States, it is a significant event since it occurs the day after the famous traditional meal of Thanksgiving.

In Switzerland, the 2024 edition of Black Friday begins on Friday November 29, 2024. Thus, we will benefit from offers from brands and major retailers such as Apple, Snipes, H&M, Zalando, Manor, initiator of Black Friday in Switzerland, Zara, H&M and more, announces blackfriday.ch.

What is the origin du Black Friday?

There are several theories about the origin of Black Friday. The most popular supposes that the phenomenon appeared in the American lexicon in 1929, just after the famous “stock market crash”. A major financial crisis that took place in the heart of the New York Stock Exchange. Which marked the beginning of the “Great Depression” which is nothing other than the greatest economic crisis of the 20^e century.

On Thursday October 24, 1929, if the supply is therefore present, the demand is non-existent. Store managers decide to implement unprecedented promotions to capture money from consumers in financial difficulty and revitalize the economy. In short, they target the most financially deprived. And the strategy works: thousands of customers are flocking to stores again. This situation forces them to work overtime at work. What we call, in American jargon, a “black day”. With the time difference, “Black Thursday” becomes “Black Friday” for Europeans.

Others think that the term “black” would simply have been retained because the stores were crowded with people.

When is Black Friday did he arrive in Switzerland?

The American tradition began to be exported to other countries around the world around ten years ago. Among them, Switzerland, where Black Friday has gradually become an unmissable shopping event.

Black Friday promotions made their inroads into our country in 2014. Two years later, the event has grown and spread to a multitude of businesses in Switzerland. It was during this same period that, on Google, residents began to show significant interest in this festival, as demonstrated by the search engine statistics below.

Who benefits le Black Friday?

At the sight of big red cards displaying attractive percentages, customers automatically go on an “acquisition” mission. And businesses have understood this well. In 2014, when Manor first pioneered the trend, the company saw a 50% increase in visits and tripled its revenue compared to normal business. This success attracted other companies like Coop and Migros to do the same, a year later.

If large stores and online businesses are therefore delighted with the significant number of tickets won, on the side of small traders, who are barely visible in this economic battle, it is a completely different story. In 2020, a survey carried out by the Société cooperative des merchants lausannois (SCCL), estimated that 75% of sellers rejected Black Friday and that 67% of them considered that these sales weighed down their annual income, as revealed The Nouvelliste.