Xbox is everywhere, Microsoft launches new “This is an Xbox” marketing campaign

Microsoft has just presented the new Xbox marketing campaign, aiming to highlight the Redmond giant’s desire to create a future where players will be free to play wherever they want, without being forced to purchase a specific device to access the many Games As we read on Xbox Wire, Microsoft clarified that it is working on a “future defined by player choice, where people can play their favorite games, discover new adventures, and connect with friends , where and how they like to play. The American company specified that users can use Xbox consoles, PCs, Samsung Smart TVs, portable devices, smartphones, Amazon Fire TV or even a Meta Quest headset with Game Pass Ultimate to access its gaming ecosystem. The new campaign is called “This is an Xbox”, showing the evolution made by the Microsoft platform over the years. Microsoft’s goal with this new campaign is therefore to clarify the concept that “every screen is Xbox”, something anticipated in recent months by Sarah Bond.