By Francis Uliel
– Published on November 14, 2024 at 12:30 p.m.
Microsoft decides to disrupt the market with the reduction of Xbox Game Pass Ultimate before Black Friday. A bold strategy, likely to transform the video game industry, but which could be risky for the Redmond giant. All eyes are on the future of gaming.
Ahead of Black Friday, an incredible offer has been put in place: the Xbox Game Pass Ultimate at a discounted price via StackSocial. Although this seems like a boon for gamers, this move could well be a risky bet for Microsoft. Let's take a closer look at the benefits of this offer, the potential savings for consumers, and the implications for Microsoft.
Black Friday: Xbox Game Pass Ultimate at a reduced price
The Xbox Game Pass Ultimate is Microsoft's premium service, offering users access to over 500 titles across different platforms, including Xbox Series S/X, Xbox One consoles, as well as Windows PCs. Popular games like Starfield, Forza Horizon 5, and Flight Simulator are included. In addition, the service offers Xbox Cloud Gaming and the EA Play program. This makes this offer a real gold mine for video game enthusiasts.
However, the cost of Xbox Game Pass Ultimate has recently increased, putting players in a difficult position. Until now, there was no option to accumulate subscriptions over several years at a reduced price. However, as Black Friday approaches, StackSocial's offer offers three months of subscription for 39 euros including tax, a significant reduction compared to the usual 54 euros.
An ingenious marketing strategy
This early reduction strategy before Black Friday could indicate Microsoft's desire to attract new subscribers and maintain those already present. With the possibility of accumulating up to 5 codes for a total of 15 months of subscription at a reduced price, savings can reach almost 30%, a significant sum for consumers.
StackSocial thus allows players to access a vast library of games at an attractive price, which is particularly attractive for those on a tight budget. By making this offer available even before the Black Friday festivities, Microsoft could secure a larger and more loyal user base, which is essential in an increasingly competitive market.
What risks for Microsoft in the long term?
Although this initiative may seem beneficial at first glance, it raises several questions. First of all, is there a risk that Microsoft will devalue its flagship product by offering such discounts? Players may, in the future, be reluctant to pay full price if they become accustomed to these discounted offers.
Then there is the possibility that Microsoft will suffer a short-term loss. If many users choose to stack these discounts, this could result in reduced revenue per user. In the long term, these regular discount campaigns could make it difficult to maintain partnerships with developers and produce new quality content.
Microsoft and the Xbox Game Pass bet: success or risk for the months to come?
Thought as a bold strategy, will the reduction in Xbox Game Pass Ultimate be successful? Microsoft's choices in the coming months will be crucial. Profitability will need to be carefully measured to avoid any drop in profits. As players take advantage of these discounts before Black Friday, all eyes are on Microsoft to see if this gamble will bear fruit or if it will lead to a vast overhaul of their pricing policy. The video game giant is at a crossroads, and its next decisions will be the subject of particular attention.
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