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Hockey: Sierre holds its “Taylor Swift-Travis Kelce” couple

“It’s the first time I’ve heard this comparison,” laughs Samuel Asselin. The new foreigner from HC Sierre (Swiss League) shares his life with country singer Laurence St-Martin. Hence the parallel with the star couple Taylor Swift-Travis Kelce.

“We are on a scale millions of times smaller,” he adds. I would have rather made the connection with the former NHL player Mike Fisher and the artist Carrie Underwood.

The 26-year-old Quebecer left North America this summer for the first time in his hockey life. After four seasons in the AHL (the second division), he decided to abandon his NHL dreams in order to take a new turn in his career. And that of his companion.

“It’s something she’s discussed with her agency. This is an opportunity for her to explore the market in Switzerland, and Belgium, admits Samuel Asselin. The dream would be that we could be both in Switzerland.”

This is not the case at the moment. The singer of the million-played song “Filles des Îles” still lives in Quebec where her popularity is much greater. “She has just released her third album and her concert schedule is full for the summer of 2025,” he says.

Samuel Asselin is therefore alone in Sierre and the couple, together for 10 years, are forced to live their romance at a distance. “Lau’ came to Switzerland throughout the month of September and she has been back since Tuesday for around ten days. She will also be in Switzerland from the end of year holidays until the end of the championship.

She arrived in the City of the Sun with a nice surprise: their goldendoodle Élie. “She took all the administrative steps so that the dog could come, he will also stay until we leave for Canada.” Where the couple will experience an intense festival season.

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