increase of 11% in the third quarter

The tablet market is experiencing renewed vitality according to the latest data from Canalys. In the third quarter of 2024, global shipments increased by 11% year-on-year, reaching 37.4 million units. This is the third consecutive quarter of growth for this sector, driven by increased demand both among consumers and in the professional sector.

Several factors explain this performance. The end of the back-to-school period, stockpiling in anticipation of the holidays and an increase in IT investment by businesses have all helped to boost the tablet market. Bundling and aggressive promotions also played an important role in boosting sales in a difficult economic environment.

A market dominated by Apple

Unsurprisingly, Apple maintains its leading position with more than 36% market share and 13.6 million tablets shipped. The Cupertino giant strengthens its competitiveness with the launch of the latest iPad mini, which brings Apple Intelligence features to the entire iPad range. Samsung ranks second with 6.9 million units shipped and growth of 12% year-on-year, according to this press release.

Chinese tech giants Lenovo, Xiaomi and Huawei complete the top 5 manufacturers. Lenovo recorded growth of 14%, while Xiaomi stood out as the manufacturer with the strongest growth with a 58% increase in its shipments. Huawei is not left out with 2.9 million units delivered and growth of 29%.

Des perspectives positives

Despite modest overall growth, the recent performance of the tablet market suggests a positive outlook. Tablets continue to play an important role in different user segments, whether for personal or professional use. The education, healthcare and retail sectors are notably cited as areas where investments in tablets are renewing to support digital transformation efforts.

It remains to be seen whether this dynamic will continue in the coming months. Manufacturers rely on the launch of new products and attractive promotional offers to encourage users to renew their old devices. In an uncertain economic context, the ability of manufacturers to offer innovative tablets at competitive prices will be decisive in maintaining market growth.

XS