The end of Copilot? Microsoft seems to be preparing it

Behind the scenes of Windows 11, an intriguing discovery raises many questions that can be found on Windows Central. References to “ Windows Intelligence » were spotted in an ADML file, the same one that manages the system's confidentiality permissions.

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More precisely, the mention « Let Apps Access Windows Intelligence » suggests that Microsoft could consider an overhaul of its AI branding strategy.

This discovery is not trivial, Apple opted for “ Apple Intelligence“, a simple and straightforward approach that may have inspired Microsoft.

A change in continuity?

Contrary to what one might think, this is not the first time that the term “Windows Intelligence” has surfaced. Users had already spotted similar mentions in Windows 11 security updates as early as 2022, long before Apple unveiled its own AI suite.

The potential evolution of Copilot towards Windows Intelligence would be part of a coherent logic. Remember that Microsoft's AI assistant has already gone through several iterations: first Bing Chat, then Copilot. The latter name, although effective, today has certain limitations, particularly due to its use in many Microsoft products, which creates some confusion.