Generative artificial intelligence under observation at the Current Music Market

Probably the “biggest challenge the Music industry will face”warned Emmanuel Legrand, president of Legrand Network, media and consulting company, publisher and editor-in-chief of the Creative Industries News platform. It was on the occasion of the presentation of the state of the music sector at the opening, Wednesday October 16, of the professional convention of the Marché des musiques nationaux (MaMA). THE ” challenge ” what we are talking about is that of the impact on the generative artificial intelligence sector (text, image, video, music therefore).

The subject, as it stands, is still in an observation phase, with many questions, has been debated during several meetings or conferences – including the one entitled “AI and music, has the (bad) genius already emerged from the bottle? » – during the three days of the 15^e edition of MaMA. Which was organized, with its festival dedicated to emergence, from October 16 to 18 in several rooms and places in the Pigalle-Montmartre-Barbès district, in Paris.

The definition of generative AI as a “toolbox”, improving various activities and saving time, has often come up. Several companies presented their systems, some already active, others in the testing phase.

Durant “Can AI revolutionize artist management? », here is Mngrs.ia, a company led by Alexandre Deniot, which generates in a few seconds, from information provided by a group or a solo artist, a plan “personalized over six weeks” which includes, among other things, messages to social networks and promotional arguments. During a workshop, the company Gigz demonstrated its system which concocts marketing operations in the blink of an eye. In either case, the fact that these substitutes come to take the work of a person or a team responsible for communication or market research is not mentioned.

Dozens of consumer tools

Elsewhere, the Music-to-Pitch tool can, when listening to a song file, produce a report, after analysis of the instrumental part, the text, the interpretation, which makes it possible to point out possible improvements . The Canadian company Hitlab goes further, with an analysis of 105 parameters likely to give a song the potential to become a hit – a presentation video even ending with the possible obtaining of a Grammy Award. Gone are the days when an artistic director, a producer, a sound engineer spent hours, days, weeks improving a title…

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