Farm Rio and Adidas celebrate ten years of collaboration in the skies and on the beaches of Brazil

Ten years ago, the Brazilian brand Farm Rio, founded by the couple Kátia Barros and Marcello Bastos in 1997, celebrated the Football World Cup in Brazil with a first capsule collection with Adidas. Ten years later, the two brands come together for a spectacular commemorative collection.

Accustomed to collaborations, notably with Levi’s, Havaianas and Smiley, Farm Rio this time combines its tropical and flamboyant spirit with the iconic brand with the three stripes, around a collection designed to reflect the essence of the two brands.

“This long-term partnership between Adidas and Farm Rio marks a true fusion of our creative strengths which complement each other in an extraordinary way,” comments Daniela Moritz, design director at Farm Rio. “The Adidas brand brings with it urban dynamism and advanced technology in the search for materials, Farm Rio plays with vibrant color and lush tropical prints. This ultimately creates a perfect balance between an urban look and a joyful style, a powerful synergy that captivates the public and continues to inspire. “

“We are incredibly proud of the long-term partnership with Farm Rio and this journey we are on together,” adds Tim Smeets, senior product manager at Adidas. “The vibrant streetwear of the Originals collection and the Brazilian nature-inspired prints of Farm Rio merge in clothing designed for the outdoors and a series of swimwear. We also celebrate our shared passion for football through a collaboration with the emblematic Clube de Regatas do Flamengo, a talented, friendly, open-minded team. spirited and experienced. The result is a major product line, calibrated for consumers who enjoy dressing happily while maintaining an active lifestyle.”

The highlight of the collection, the return of Adidas Originals, which was part of the first collaboration launched in 2014, is revealed this year around 20 remarkable pieces, including the iconic Firebird jacket reinvented with new prints.

In addition to clothing, the collection includes a line sportswear with various accessories including a backpack, a cap and an altinha ball, altinha being a beach game born in the 1960s on Ipanema beach in Rio. A complementary capsule of Farm Rio classics is also offered.

In support of this collaboration, a video campaign shows real athletes “floating” on a sand platform attached to a hot air balloon, where everyone plays the game of altinha. Athletes who are then found on Brazilian beaches and on top of cliffs. Created without the use of AI and with the help of expert skydivers and hot air balloon specialists, the breathtaking film captures the energy of the two brands in a dream setting.

The Adidas x Farm Rio collection is available online and in selected stores since October 10, with prices for pieces ranging from 15 to 130 euros. More than 70 countries distribute the collection.