Far Far Away positions itself as a creative plug-in technology partner, offering the best of its skills to develop captivating digital experiences for brands, businesses and marketing partners. The company operates under the banner of Studio Hyperdrivefounded in 2018 as a data-driven technology studio.
« With Far Far Away, we position ourselves as a plug-in technology partner for creative marketing agencies, » explains the founder Niels Bril. « In practical terms, this means that we focus on creating all kinds of digital experiences that can serve as a support or basis for their campaigns. We are here to make the link between the technical and the creative, by translating this into digital. Think about campaign websites, a digital game or augmented reality (AR) and virtual reality (VR) applications… in fact, it can be anything: “the sky is the limit” when it it’s about technology. »
Backed by broad expertise, the idea of developing a separate branch specifically for marketing clients and advertising agencies was already on the table, but it wasn’t until Evert Van den Broeck (former strategic director of VML) brought his necessary experience in advertising that the plans became concrete. “ We were receiving more and more requests from agencies for technological support in creating their digital experiences, » explains Niels, who leads the initiative with Serguey Putilin. « The arrival of Evert finally provided the necessary boost. His experience in the world of advertising helped us refine our proposal. »
The experience Evert brings allows Far Far Away to know precisely what an agency or marketing department needs. “ On the one hand, we know how to manage marketing projects, what the challenges are in terms of deadlines and budgets, and on the other hand, we are a very strong creative technological player, always up to date with the latest developments. The fact that Niels and Serguey are supported by the knowledge of around forty experts, particularly in AI, VR and AR, gives us broad expertise. Customers also appreciate our speed in adapting. »
Cross the finish line with…
Officially, Far Far Away has existed for a few months. “ At the end of 2023 we started thinking about it, but it wasn’t until it appeared on ‘de PUB’ in May that it was official », smiles Evert. Today, the Far Far Away team works for a wide variety of clients. ” L‘one of our largest international partners is Tool of North Americaa creative agency based in Los Angeles. We helped them, for example, to create the stand Coke Studio for American festivals. In Belgium, we have already collaborated on several occasions with NoComputer, CHOO CHOO et Mirror Mirror (the latter is part of the same group Hyperion), but also with event agencies who often contact us. »
At Far Far Away, they prefer to work on projects where the physical and the digital meet. “ This kind of project is my favorite, » admits Niels. “ A good example is the activation that we developed for Sports Flandersin tandem with Golazo Brands. The idea? During the Olympic Gamescycling fans could, live and virtually from the Lotto Belgium Housecross the finish line alongside the Belgian medalists on a specially developed training bike equipped with advanced XR technology. A publicity stunt that we worked on until the last minute! »
To find out more about Far Far Away and discover the agency’s recent projects, visit their website.
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