Very expensive and still not widely available, the Apple Vision Pro could well inspire a new generation of Apple products, more connected and intelligent than ever.
Sold for almost €4,000, we cannot say that the Vision Pro is a real commercial success. Very expensive, not really essential and lacking a sufficiently robust software ecosystem to make a difference, Apple’s mixed reality headset has everything of a luxury prototype. And that’s how the company seems to treat its own product.
As Mark Gurman tells us in his newsletter at Bloomberg, Apple seems to want to recycle the ideas and technologies of the Vision Pro into a whole bunch of new, more affordable and more mainstream devices. Beyond an “affordable” Vision Pro at 2000 and a few euros which could arrive as early as 2025 (with a less powerful processor and without the EyeSight functionality), Apple is also working on connected glasses like Meta Ray-Ban which could be released as soon as 2027
Connected glasses rather than Vision Pro?
More discreet than the Vision Pro, these glasses could include a photo module which, coupled with an in-house processor, could allow the glasses to analyze your environment in order to tell you more about the world around you. A way to integrate the Visual Intelligence functionality presented by Apple recently and inspired by the operation of the Vision Pro with its augmented reality functionalities.
But that’s not all, AirPods could also be inspired by the Vision Pro in the years to come. Rumors around headphones equipped with photo modules had already emerged a few weeks ago, but Mark Gurman lends them more substance.
Bits of AI in Airpods?
By allowing devices to “see” their environment, it would, for example, become possible to ask Siri on the fly to translate a poster posted in the street or to provide opening information for the restaurant you are in front of. Once again, this is about better integrating products into their environments.
To go further
We know why the Apple Vision Pro is so expensive
« The idea is to make the billions invested in the Vision Pro’s visual intelligence features profitable», summarizes Mark Gurman. By drawing inspiration from what headphones do best, but by embedding these technologies in less ambitious products, Apple hopes to make a difference. However, the firm does not intend to abandon the idea of a proper helmet since a Vision Pro 2 would be planned for 2026 according to Bloomberg.
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