In the United States, subscribers Prime Video will soon be able to subscribe to the subscription Apple TV+ at $9.99 per month. Amazon’s streaming platform doesn’t just offer its own programs; it is in fact possible to subscribe to rival services (Max, Paramount+, OCS, MGM, etc.) whose content is aggregated in the application. Around a hundred of them are offered to American viewers, which makes Prime Video one of the most important entry points for viewing content.
Prime Video, the champion of aggregation
With Apple TV+ added to its roster, Prime Video therefore confirms its status as a streaming must-have, and this allows Amazon to further enrich Amazon, which charges a commission on each subscription. Apple took its time before crossing the Rubicon, undoubtedly for good reason: the manufacturer is also seeking to become the reference platform for accessing other streaming services.
The Apple TV application, available on a large number of devices (including connected televisions, boxes and even under Windows, but still nothing for Android), also offers a certain number of “channels” to which you can subscribe — including Prime Video. If the appearance of Apple TV+ in Prime Video therefore resembles a return of the elevator, the fact remains that for Apple, it is the recognition of the domination of Amazon in the sector of video content aggregators .
« Prime Video is the essential destination offering a wide selection of premium programs », boasts Mike Hopkins, vice-president of the service. At Apple, we will quickly console ourselves: Prime Video is accessible to “ hundreds of millions of subscribers worldwide ”, representing so many potential customers for Apple TV+.
Eddy Cue, head of content at Apple, says nothing else: “ We want Apple TV+ (…) to be available to as many viewers as possible “. A pragmatic vision of the market, and a way of dubbing Prime Video which has recently had a facelift to better highlight partner content.
Read Amazon will solve the biggest problem with its Prime Video app
As for whether Apple TV+ will be offered to French Prime Video subscribers, that still remains to be seen but given that both services are available in France, it is not impossible. Apple programs are also offered at no additional cost to Canal+ subscribers.
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Amazon
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