On the occasion of the Digital Radio Weekthe main Flemish media players, namely the VRT, DPG Media, Mediahuis et Ma Radio, come together to highlight the importance of digital radio. For the event, the creative agency Lucy has designed a surprising and humorous campaign aimed at promoting an action to take back old radio stations.
Until October 31, 2024, consumers can bring their old radios to any store Vanden Borre to benefit from a discount on the purchase of a new digital radio.
The campaign is distinguished by two radio spots, playing on offbeat situations, designed to capture the attention of listeners and encourage them to go digital. In addition, a social media component ensures the dissemination and amplification of the message.
With this campaign, the partners hope not only to draw attention to the benefits of digital radio, but also to facilitate the transition to more modern and connected devices for listeners in Flanders.
Credits
Brand: Digital Radio Flanders
Contact: Sara Jacobi
Creative agency: Lucy
Creatives: Iwein Vandevyver & Arno De Meulder
Creative Director: Iwein Vandevyver
Designer: Vincent De Boeck
Account Director: Valentine Reuse
Radio production: Raygun
Voice Director: Toon Jansegers
Producers: Thaïs Van Burm, Elisabeth De Weerdt
Sound engineer: Jeremy Vettorel, Brecht Vander Plaetse
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