As its name suggests, this practice adopted by cosmetic creators consists of imitating the skin to take care of it. Some brands have specialized in this area (Mimétisme, Drunk Elephant, Dr Barbara Sturm, Eau thermale Jonzac) while others, more general and established for a long time, are exploring the possibilities offered.
Fabienne Sebaoun, the chemist and creator of the Mimétisme brand based on this technology, recently told Figaro that she had attempted to understand the biological mechanisms of healthy skin – protection, hydration and regeneration – to imitate them and make the skin function “to its full potential”.
To summarize, the formulations of these products aim to preserve the skin barrier by providing it with the same ingredients that it naturally possesses. The promise? Hydrated and healthy skin, free of irritation and other redness.
But why so much enthusiasm?
There is a question of fashion, of course. Cosmetics brands have understood that they need to focus more and more on natural ingredients to retain their customers. We can no longer count the new formulas based on vitamins and antioxidants which banish endocrine disruptors and the whole clique of preservatives and solvents.
So no more silicones and other irritating products. Brands using the skin mimicry technique argue that their products would be beneficial because they contain large families of ingredients such as water, lipids, proteins, sugars or mineral salts, which can be imitated. They are recognized by the skin which absorbs them well. The products would therefore be better tolerated and more respectful. But like all trends, there is no miracle effect.
Fall trends
Encapsulated treatments
Among the most sought-after cosmetic trends in September according to the trendhunter site, we find these capsules containing the right dose of product to take care of your face or apply makeup. This would avoid overdosing or wasting. The brands certify that the packaging is biodegradable or recyclable. To have…
Peptide-based products
These molecules are made up of amino acids and are naturally produced by our body. They help to build proteins such as the famous collagen or elastin which act in particular on the elasticity of the skin, its texture and its thickness. These peptides are therefore used in certain formulas that mimic the skin.
Solid perfumes
They were already used in ancient Egypt more than 5,000 years ago and are finding a new lease of life. Still with the idea of targeted application, solid perfumes are popular. They are a healthier alternative to liquid perfumes as they do not contain alcohol and are therefore suitable for sensitive skin.
Minimalism
“Less is more” in the field of cosmetics. We say goodbye to the accumulation of products that we constantly change to focus on the essentials. Skin mimicry is therefore part of this trend. We simplify the composition and invest in more targeted formulas and cutting-edge technologies.
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