At Google, advertising revenue is far too important to continue to allow ad blockers in the Chrome Web Store. So, under the guise of security, the Californian firm depreciated Manifest V2 to introduce Manifest V3, which makes the task much more difficult for adblockers. As for Mozilla, the foundation was caught red-handed tracking Internet users with Firefox.
For its part, Apple is not dependent on online advertising. So will Tim Cook’s company backtrack in the face of advertisers’ discontent? Nothing is less certain. When the company introduced its App Tracking Transparency, it allowed users to choose whether or not they wanted to be tracked by apps in its App Store. Despite the economic consequences on Facebook and Google partners, the system is still present.
Previously, it was Steve Jobs himself who hoped to see the death of Flash Player by raising performance issues and vulnerabilities. And that’s what happened a few years later, giving impetus to HTML5 technologies.
Will the online advertising market transform? In any case, like all cases confronting advertisers and adblockers, the quality of these advertisements themselves, considered as “annoying elements” is obviously never called into question…
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