While the One to One customer experience began this Tuesday, October 1, the JDN identified three start-ups to better meet customer needs.
On the occasion of the three days of One to One customer experience, from 1is as of October 3, the Biarritz casino has become the temple of start-ups. Each of them hoping to hit the jackpot and sign as many new clients as possible. The JDN also went to the market to find three gems to optimize the customer experience on its site.
Wax: Focus on customer retention with WhatsApp
Created in 2023, Wax (for WhatsApp experience) is perhaps the youngest start-up in the selection but also the one with the most dynamic growth. While there were still only three last June, there are now fifteen with nearly 150 clients such as Sézane, Clarins and ManoMano. “We allow e-retailers to use WhatsApp as a communication and marketing channel,” summarizes Paul Bello, co-founder of the start-up. The number 1 challenge for e-commerce sites is customer retention because, with the increase in acquisition costs, a customer who buys once is no longer a profitable customer.
To address this problem, Wax offers WhatsApp as an alternative to emails whose return rates are only 20 to 30%. The young company promises more direct and interactive interaction via the application used by 80% of the active population. “We created Wax because WhatsApp did not allow retailers to use it in a structured way like a CRM, explains Paul Bello. We are the only WhatsApp-centric tool in France to be a tech partner of Meta, which allows us access ease of use of different functionalities to create flows of conversations and integrate calls to action. To avoid spam, the young company favors a low frequency with one to two campaigns per month but with high relevance. For what results? With optician Jimmy Fairly, Wax declares having multiplied tenfold the number of store appointments and having recovered between 15 and 20% of cart abandonment compared to the brand’s email performance.
JOIN stories: Enrich your product sheets with videos
The young company celebrated its fourth birthday last month, and believes more than ever in the power of video content to increase conversion. “I am convinced that we must reproduce the experience of TikTok and Instagram where the brands are owners,” says Jonathan Szwarc, co-founder of Join. And to do that easily, we developed a SaaS with the creation of the format. Web Story’. Story for the web.” Beyond the simple recycling of video content produced by the brand or influencers (with the transfer of rights), Join promises to closely track the business contribution.
If the integration of video on e-commerce sites is about to become a convenience, the start-up offers analyzing the number of views, additions to cart and purchases a strength. To test the effectiveness of the solution, Smoon Lingerie set up an A/B test with Web Stories on its product sheets. According to Join, this test revealed that pages with stories generated +13.2% conversions and increased revenue by 21.2%. Today, Join supports 200 brands, including retailers like L’Oréal, NV Gallery and Respire.
Nricher: An AI to optimize its e-commerce offer compared to the competition
Automatically make your e-commerce the best choice for consumers. This is the promise of the start-up Nricher. Since 2022, the young company has been offering competitive data analysis AI for e-commerce sites. The solution makes it possible to collect and enrich product sheets in real time and automatically based on the catalogs of its competitors. It also makes it possible to identify “catalog holes” based on sales trends on e-commerce sites, suggesting catalog adjustments if necessary. AI also provides price benchmarks. On this point, Nricher shares a client case: the e-commerce director of a sports brand asked for a price benchmark for their site versus the prices charged by its retailers. The challenge is to optimize the Google shopping budget by directing it to items where the brand’s site is better positioned than the retailers. Whereas previously the brand had to copy and paste URLs, Nricher analyzed all of the competing sites in almost a week. Following the adjustments, the brand’s DtoC sales would have increased by 20% compared to the same period the previous year.
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