The M6 group announces a new major partnership with the streaming service Pluto TV to add more content to M6+.
Two free streaming platforms are teaming up on the French market: M6+ owned by one of the major channels in the audiovisual landscape in France and Pluto TV, the world leader in FAST services owned by Paramount. As of today, 12 Pluto TV channels representing nearly 3,000 hours of cult programs such as Yu-Gi-Oh!, Just Tattoo Of Us, Baywatchor even channels dedicated to films, series and animations, are added to the M6+ catalog.
Pluto TV users will be able to find 6 channels based on iconic shows from the M6 catalog such as No-Go Zone, Turbo, The queens of shopping And The Marseillais. This integration represents approximately 2,000 hours of content from French television. The advertising branches of the two groups are also allied thanks to this partnership, since M6 advertising becomes responsible for the monetization of Pluto TV’s advertising inventory in France.
M6+’s competitor, TF1+, has also recently signed partnerships to enrich its catalogue and the two groups’ AVOD (advertising-funded video on demand) platforms are thus seeking to establish themselves permanently on the market. Since its launch, M6+ has attracted 26 million unique users and is available on most platforms, including Freeboxes.
Source: PlaneteCsat
This article was reprinted on the Univers FreeBox website
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