This is certainly one of the challenges of the future: being able to determine the true from the false in a potential information war where everything can be manipulated at will, particularly because of artificial intelligence. Fortunately, some players are already planning to act as guarantors of the truth, by offering their users the option of determining whether an image or information has been generated artificially. This is particularly the case for Google, which plans to implement a standard capable of distinguishing the true from the false.
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C2PA to combat fake news
Today Google announced that it will add a new technology to its search engine in the coming months: the C2PA standard (for Coalition for Content Provenance and Authenticity). The partnership between Google and this new technology is not new, but it should be effective within a few months. The goal of this collaboration is to allow users to explain where an image or video comes from, in order to determine whether it was taken from a camera, editing software or produced by artificial intelligence.
To speak more concretely, Google plans to add C2PA metadata to images accessible on Google Search in a few months. Thus, some photos will have the right to an “about this image” button. By clicking on the latter, users will be able to benefit from more context about them, and thus determine their origin. Moreover, the GAFAM member also wishes to integrate this standard into Youtube, but Google reserves the right to talk about this new feature at a later date.
Google is not the only player in the world of new technologies to adopt such a standard: Sony, Leica, Nikon and Canon have all taken the decision to move in this direction also in the future. However, for it to be truly effective, it will be necessary for the vast majority of the major players in the industry to adopt C2PA.
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