La Veste inaugurates its first permanent showcase in Paris

After several pop-up stores, La Veste has finally settled in a major capital. The Spanish fashion label of entrepreneurs and influencers Maria de la Orden and Blanca Miró has found the right fit in Paris, in the very chic 6th arrondissement. A retro and colorful setting, which was inaugurated on January 16 at 4, rue de Tournon. In the capital, the high-end label has been present on the shelves of Le Bon Marché since 2022.

Born in 2018, the brand, for which the jacket is a centerpiece, took place in an old building in the Saint-Germain-des-Prés district, entrusting the design of the store to the Barcelona architectural studio Quintana Partners.

On two levels, the point of sale is welcoming with a slightly outdated carpet, antique furniture, plump armchairs and fringed curtains in the fitting room. Stripes and velvet, two markers of La Veste, are obviously highlighted in the decoration.

“Having a storefront in Paris, even before Madrid, has been a dream since the beginnings of La Veste. This is the place to be! There are no two capitals like Paris. Maria lives there, Blanca there stay longer than necessary! This city enlivens us, makes us vibrate and the Parisians inspire us”, confides the duo of friends.

Since its launch six years ago, the brand, very active on social networks, has expanded its women's wardrobe by opening up to children, and making a foray into the world of the home (aprons, sets of table…). The manufacturing of La Veste products is carried out in Spain, in workshops located in the Madrid region.