Prime Video does not go to any half-measures to attract its subscribers. In addition to its usual catalog included in the subscription, the Amazon service has for some time been offering films and series for rental or purchase. With, as a bonus, channels like Paramount+ accessible directly from the platform. But the platform goes a step further by announcing a major addition: 300 seasons of series now available for purchase for users in France, Spain and Italy, as reported CNet.
New bet for Prime Video
The idea is to offer access to iconic series, while diversifying the possibilities for fans of specific content. Among the titles available, classics like The Sopranos, Kaamelott or even Desperate Housewives. And that's not all: new features are also included, such as House of the Dragon and even Dune : Prophecya series currently broadcast on Max, which will join Prime Video from January 8.
To avoid losing its users, Prime Video is playing the transparency card. The contents included in the subscription and those requiring additional payment will be clearly indicated in the interface. An assumed strategy, as underlined by Christophe Deguine, Country Manager of Prime Video France: “ We are delighted to offer this expanded selection of cult series to our users. This launch confirms our desire to be the ultimate entertainment destination. »
Another important element: flexibility. Prime Video is increasing its offers to allow curious people to test before buying. Certain episodes of emblematic series will thus be offered for free. And for tight budgets, promotions like Downton Abbey or Grey’s Anatomy at €4.99 allow you to treat yourself without spending too much.
This strategic movement does not only concern France. The expansion of the catalog is part of a broader logic aimed at attracting European subscribers. Stephan Bauer, director of TVOD (“Transactional Video on Demand”), underlines this ambition: “ This expansion marks another step in our mission to provide a complete experience for our customers by combining our subscription offering with purchasing and rental opportunities. »
Prime Video presents itself as an alternative to competing streaming services by playing on several tables. If Netflix focuses on exclusives and Disney+ on its cult licenses, Prime Video offers a hybrid offer which combines included content, temporary rentals and now series for purchase.
Loyal subscribers who want to complete their collection, fans of cult series, but also those looking to discover new releases without leaving their favorite platform will be delighted.
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