An electronic and audiovisual equipment store, which brings together the Stereo+ and Audiolight banners, will soon open its doors in the Méga Center Lebourgneuf.
By Estelle Lévêque
This announcement marks the return of the Audiolight Store, which had announced the closure of its store on rue Marie-de-l’Incarnation earlier this year due to lack of replacements. Today, at the dawn of its 60 years of existence, the brand is reborn from its ashes. Indeed, it is alongside the popular Quebec banner Stereo+ that Audiolight will set up in the Lebourgneuf district. The store has not yet announced an opening date, although it is expected “very soon.”
A complete redefinition
The changes of the last year have pushed the Audiolight Store to rethink its service offering and its operation. “Faced with significant changes in digital technologies and their integration into the audiophile world, Audiolight needed a complete redefinition of its structure, its product range and its target clientele in order to maintain its vocation as a leader in the field of high-fidelity audio,” comments the brand in a press release. “This transformation is carried out not only by continuing its long-standing relationship with its loyal customers, but also by generating new interest among younger customers. The Audiolight Quebec Store is therefore resuming under a new administration, offering a formula more adapted to the varied needs of customers. »
The common project
For its part, Stereo+ has been an active banner since 1982. With 17 branches in Quebec, it offers recognized brands and innovative technologies in the audiovisual field. Thus, the company targets audiophiles and entertainment enthusiasts looking to enrich their home audio and video experience.
“I am excited by the idea of reviving two major brands that resonate strongly in Quebec in addition to bringing new expertise in the audiovisual field. I want to become the benchmark for high-fidelity audio solutions, home theater integration projects and control systems. Being passionate about the latest trends, I believe I can offer a personalized service adapted to both residential and commercial clients. We are happy to welcome you to this new store very soon. »
David Berthelot, owner of Stereo+ Audiolight Quebec.
The Audiolight Store will therefore be incorporated into the new Stereo+ store. For Audiolight, this will involve complementing Stereo+’s entertainment offering with audio expertise. Mr. Christian Lafleur, who was the marketing director and advisor of the Audiolight Store for 23 years, will manage the new Lebourgneuf store.
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