Two years have passed since the release of the last Apple TV. But the Californian firm plans to come back with a new model.
It's been a while since we last heard about the Apple TV box, the latest version of which is released in October 2022. So much so that some experts even believed that the Silicon Valley company had abandoned this project and that there would be no no further updates.
But rumors are rife about a new generation of streaming boxes for the Cupertino company, which would include innovative features and (perhaps) mark the final chapter of Apple TV. While waiting for them to be confirmed, take a look at what is being said about this future device.
An Apple TV that has been gathering dust for years
Many Apple TV users were waiting the arrival of an update during the year 2024, as the brand is wont to do. But the wait was ultimately in vain, as journalist Mark Gurman confirmed for Bloomberg :
Although the company has been working on an update to the Apple TV set-top box since this year, no new models have emerged yet and stable inventory of the device suggests that a new version is not on the immediate horizon.
Enough to dampen the hopes of Apple customers, who will undoubtedly have to be patient before being entitled to a new version of this streaming box. It must be said that the tech giant is still benefiting from the success of the 2022 version of Apple TV, since it continues to produce them and sales don't seem to be collapsing significantly.
But then, did the American company really interested in designing a new generation of Apple TV as long as the current version continues to appeal to customers? In any case, this is what the latest rumors suggest, since a new project is already under study.
Room for something new with a new generation to come?
It's no secret that Apple's business strategy is a well-oiled machine, and each new product release is calculated to maximize your chances of selling more. The Apple TV should therefore be no exception to the rule, since the current version could soon coexist with a new generation of streaming boxes.
Indeed, upgrading this device would make it possible to reduce costs so that it is even more accessible. We particularly noticed this in 2022, when the Apple TV 4K passed from $179 to $129 following the update. And if we trust the reasoning of expert Ming-Chi Kuo, “price under $100 should be the ideal price for the Apple TV, so I expect the next generation to be more affordable ». That promises.
But in addition to this, the American company should also include its A18 chip as well as Apple Intelligence in this new generation of boxes. This would make navigation easier for users, and make the interface even more fluid and intuitive.
And finally, it is a safe bet that its configuration is much more powerful in order to support video games that are more intensive in graphics resources, as is already the case on its other devices. Waiting for the possible launch of its own Smart TVwhich would definitely replace its streaming box.
