Lots of new features, AI functions… Despite numerous attempts, Microsoft is struggling to get users to upgrade to Windows 11.
A mixed result for Windows 11
Despite a steady increase in market share since its launch, Windows 11 seems to have reached a ceiling. In November 2024, its share fell to 34.94%, marking a slight drop of 0.64 points in one month. Meanwhile, Windows 10, which is nearing its end of support scheduled for October 2025, has regained ground reaching 61.83%.
If we compare over a year, Windows 11 has still progressed by 8.31 points. However, this growth remains insufficient to offset the overall slowdown in adoption, especially in the face of users’ heavy reliance on Windows 10.
Source: Statcounter
Microsoft is stepping up its efforts to switch users to Windows 11. In recent months, the firm has launched targeted communication campaigns, including full-screen advertisements to highlight the advantages of Windows 11 and features like Copilot, the AI-powered assistant.
For those who are hesitant or cannot migrate immediately, Microsoft offers temporary solutions. Users can pay $30 for an additional year of security updates on Windows 10. This option allows you to extend the use of the OS without sacrificing security, although it remains limited in time.
For machines that do not meet the minimum requirements of Windows 11, Microsoft now allows the installation of the new OS under certain conditions. Users must agree to a release stating that their PC will not be supported and compatibility issues may occur.
This approach allows Microsoft to grow the Windows 11 user base while avoiding excluding those with older hardware. Still, this raises questions about user experience and overall performance in these unsupported configurations.
The relative failure of Windows 11 could be explained by several factors. First, the OS’s high hardware requirements have limited its adoption, particularly on older PCs. Secondly, negative perceptions persist around the user interface and the changes introduced, despite Microsoft’s efforts to demystify these aspects via dedicated videos and articles.
Finally, the longevity of Windows 10, which remains efficient and well integrated into professional environments, reduces the pressure to migrate to Windows 11.
What is Microsoft planning to turn things around?
Microsoft seems to be focusing on several areas to reverse the trend:
- Strengthen communication: The firm continues to educate users on the benefits of Windows 11, including its AI integration and improved security and productivity performance.
- Extend Windows 10 support: Offering a paid option for security updates could encourage businesses to plan a more gradual transition to Windows 11.
- Make it easier to install on older machines: Although risky, this choice expands the user base and sets the stage for wider adoption.
- Regular updates: Microsoft could integrate new features into Windows 11 to meet user needs and alleviate initial criticism.
With the end of support for Windows 10 in sight, Microsoft will have to convince quickly. Current efforts, while significant, show that Windows 11 continues to lag behind market expectations. The coming months will be decisive for Microsoft’s strategy, which will have to balance innovation and accessibility to regain user trust.
