After the dazzling success of ChatGPT, OpenAI is launching SearchGPT, a search engine that works with artificial intelligence. With its own engine, the company is now hunting on the lands of Google, Bing and DuckDuckGo.
Will OpenAI succeed in bringing about the downfall of Google and other traditional engines as we know them? Although it would be premature to answer this question at the moment, SearchGPT has the capacity to shake the giants of the sector.
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What is SearchGPT?
SearchGPT uses the ChatGPT interface to work. In other words, SearchGPT can be seen as a feature integrated into the ChatGPT interface. Moreover, it is necessary to have a paid subscription to the OpenAI chatbot to access it. Based on the GPT-4o AI model developed for ChatGPT, SearchGPT uses various sources from the web to develop its responses.
SearchGPT vs ChatGPT: what are the differences?
ChatGPT, whose number of users continues to grow, was already increasingly used as a search engine for all types of questions. SearchGPT works the same way, but is able to search the latest information on the Internet: sports scores, stock prices, weather, etc.
SearchGPT search results (screenshot).
© OpenAI
If the distinctive signs between ChatGPT and SearchGPT are not necessarily obvious in terms of user interface, here is a non-exhaustive list of the main differences:
- SearchGPT adds graphs or maps in its responses, which has the effect of reinforcing the visual appeal of the tool
- SearchGPT adapts its responses automatically based on your geographic location
- SearchGPT highlights the sources it used to develop its answer
Why use SearchGPT?
SearchGPT offers an enriched search experience compared to traditional engines such as Google. Where the latter requires reflection on the keywords to use to achieve a result, SearchGPT understands questions asked in natural language.
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Obtaining a written and complete response also represents a significant time saving for the user, compared to a Google quest where it would have been necessary to consult several links.
Using the memory principle of ChatGPT, the Internet user can deepen their searches by asking additional questions — SearchGPT keeps previous messages in its memory.
SearchGPT : utilisation et perspectives
To use SearchGPT, remember that you must have a paid subscription to ChatGPT.
Access SearchGPT
Here is what to do once connected to your ChatGPT account…
Use SearchGPT (screenshot).
© OpenAI
- Open a new chat in ChatGPT
- Click on the symbol Search the web which represents a terrestrial globe and located next to the add an attachment button
- Enter your question and click the button Send
The future of SearchGPT
SearchGPT still has a long way to go before dethroning Google, in particular because of the common habit of Internet users to use the Mountain View firm's search engine. However, the arrival of artificial intelligence on the web search market may well shake up the rules for many players in the sector.
Being cited by SearchGPT in its responses does not seem like an easy feat: OpenAI has established partnerships with major media outlets and uses their sites as “safe sources” to draw its information. In other words, SearchGPT will favor citing one of its partners rather than highlighting a smaller site. In this sense, the SEO professions on the Internet could experience a profound transformation.
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