Ambitious objectives for the first TV campaign of Comptoir de Mathilde

Ambitious objectives for the first TV campaign of Comptoir de Mathilde
Ambitious objectives for the first TV campaign of Comptoir de Mathilde
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Founded in 2007, Le Comptoir de Mathilde will be speaking on television for the first time starting next October. The chocolatier is established in more than 150 cities in France and wants to develop its national reputation.

A live TV spot on M6, in Replay on TF1+ and on the web

To do this, the brand is relying on an advertising spot broadcast live on the M6 ​​Group channels, in replay on the TF1+ platform and digitally on YouTube, Google Display Network and Meta. The production is provided by the BIG agency.

This first campaign is specially designed to conquer its core target, which is families with children. It will run from October 13 to December 1. This campaign is a unique opportunity for us to share the know-how that we have been cultivating since our creation in 2007. ” enthuses Richard Fournier, President and Founder of Le Comptoir de Mathilde.

The campaign must also support ” the activity of our franchisees and partners for the end-of-year holidays ” he adds. Being present on TV is exhilarating for the brand. ” We are very proud to see Le Comptoir de Mathilde for the first time on television ” he admits.


A target of 31.4 million contacts on TV

This speech should reach 31.4 million contacts on TV, 1.3 million in replay and 10 million views and impressions on digital. The system includes 360 advertising spots broadcast over 7 weeks with a broadcast on TV, replay and digital, live on the M6 ​​Group channels, in replay on the TF1+ platform and in digital on Youtube, Google Display Network and Meta.

For this event scheduled for the end of the year, Le Comptoir de Mathilde has chosen the setting of one of its boutiques. The French company reaffirms its positioning as a brand accessible to all gourmands, by highlighting its wide range of chocolates and sweet treats. Le Comptoir de Mathilde wants to attract attention by repeating the gimmick “Oh la la”, and thus attract visitors to the store and to its e-commerce site for the Christmas period.

Created in 2007 by Richard Fournier, Le Comptoir de Mathilde manufactures most of its delicatessen and chocolate recipes in its factory in Vaucluse. Its ambition is to offer fine, gourmet and quality products at affordable prices. After developing mainly in the South of France in the early years, the brand conquered the national territory and then exported abroad. It now has 2,400 resellers and more than 140 points of sale.

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