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A wind of speculation is blowing over the Apple Vision Pro range. It appears that production plans for a model economic be pushed back well after 2027. On the other hand, by 2025, we should witness the arrival of a new generation of Apple's mixed reality headset, with a highly anticipated successor requiring an advanced SoC (System on a Chip).
Currently, the model in circulation displays a price of 3,499 dollars. A high price which places the device in the premium segment. Cost reduction, although crucial to attracting more buyers, seems to be a persistent headache for brand strategists. In comparison, the expected revolutionary model, previously priced at $2,000, is expected to offer a more accessible alternative by 2025. This less expensive version, however, will not enter mass production until, at the earliest, the at the end of 2027, making the wait a regular companion for the brand's loyalists.
The technological journey continues
Apple continues to refine its creations, with a clear objective: to perfect the interaction between the user and the virtual world. Hardware innovations are crucial for this continuous improvement:
- The introduction of a new SoC,
- The development of a second more affordable model.
The two axes work together to propel Apple even further into the future of augmented and virtual reality. While the year 2024 is just beginning, all eyes are already on 2025, a period during which the mass production of new model should start.
The delays, while discouraging for impatient consumers, allow Apple to refine its integrated technologies and to offer a product that remains at the forefront innovation and performance. Analysts are paying close attention to how the company balances innovation and accessibility, knowing that commercial success depends not only on quality but also on price positioning in the particularly competitive wearables market.
The future of mixed reality at Apple
Apple's trajectory indicates continued investment in mixed reality technologies. The data transferred and analyzed by the experts reveal several key points:
- The cessation planned production of the first Apple Vision Pro model by the end of 2024,
- The influence of cost on demand, particularly for a premium product like the Apple Vision Pro.
The strategy includes direct responses to user criticism and expectations, with significant hardware improvements. These upgrades are supposed to make the devices not only more efficient but also more attractive to the general public thanks to a potentially more attractive price.
In conclusion, while technology enthusiasts may be discouraged by the delays, they can also rest assured that these delays mean significant improvements that will define the future of human-machine interactions thanks to Apple's advances in the field of there augmented and virtual reality.
