[Podcast – résumé IA vérifié par la rédaction] The “En Tout Franchise” podcast, hosted by Christophe Artous, explores the world of franchising through the experiences of entrepreneurs. In this episode, Yves Bensoussan, multi-franchisee of L’Orange Bleue, shares his journey. He began his adventure in 2006 with the opening of a first club in Rennes. He now runs three venues and recently teamed up with two young partners to open six new venues in the next three years.
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Teamwork and leadership at Orange Bleue my fitness coach
Yves Bensoussan began his career in independent commerce before turning to franchising. He was attracted by the communication and training support offered by this model. Thanks to his experience in team sport and the skills he developed, such as teamwork and leadership, he chose an entrepreneurial approach.
He then addresses the challenges encountered with his position as a multi-franchisee of the Orange Bleue group, in particular managing the distance between clubs and the importance of delegating effectively. He underlines the need to surround yourself with people you trust to manage the opening of your clubs in France and monitor their development on a daily basis. Its real desire is to create faster and more efficient expansion.
Have a long-term vision to develop new sports clubs in France
The multi-franchisee also shares his experiences of takeover and creation of clubs. You have to seize opportunities and learn from your mistakes. The satisfaction and well-being of members are at the heart of its work. It highlights the interpersonal skills to have, especially as a sports club leader and fitness coach. He emphasizes the need to adapt and remain flexible in the evolution of his projects, while maintaining a long-term vision for his sports halls.
In conclusion, Yves Bensoussan aims to develop new clubs for the Orange Bleue brand, lasting fitness structures, on the French market. The multi-franchisee wishes to integrate young talents into its concept and its team. He emphasizes his personal contribution and sharing his successes. He likes to draw inspiration from others in order to continue to grow and to advocate surpassing oneself. Finally, he reveals his personal project to cross the Pyrenees, illustrating his balance between professional life and personal passions.
