Due to lack of customers, LG abandons its rollable television at 68,000 euros

Due to lack of customers, LG abandons its rollable television at 68,000 euros
Due to lack of customers, LG abandons its rollable television at 68,000 euros

South Korean manufacturer LG is ending production of its very expensive roll-up television, celebrated at CES 2019.

Presented for the first time in January 2019, the rollable television concept caused a sensation at the Las Vegas technology show, CES, to the point of becoming “the best television” of the time. A prize awarded by the CES, which did not accelerate the sale of the Signature OLED R, which saw the light of day only a year and a half later, in October 2020.

68,000 euros for a rollable television

But the “best TV” was also one of the most expensive: the Signature OLED R cost more than 68,000 euros. A nice sum making it, to say the least, inaccessible to ordinary mortals. According to the Korean daily Chosun Ilbo, LG stopped production of its screen because it was unable to continue selling this model in acceptable quantities.

If success was not necessarily there, LG was nevertheless able to demonstrate its know-how in OLED screens. The latest innovations in South Korean televisions are there to prove it.

As recently as January 2024, at CES, LG unveiled the prototype of a transparent screen – like its competitor Samsung. If it is still difficult to understand the real interest of this concept, it is clear that LG is nevertheless very present in the segment of tomorrow’s televisions.

Televisions that must be more and more discreet. As Chosun Ilbo explains, the market for very premium televisions coincides with a desire for discretion. In recent years, we have seen a race towards fineness or the absence of visible threads.

Other manufacturers, like Samsung, are trying to integrate the television into the home, transforming the screen into a master painting.

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