Amazon announces new, more invasive ads on Prime Video

Amazon announces new, more invasive ads on Prime Video
Amazon announces new, more invasive ads on Prime Video

While advertising spots have just been installed on its streaming platform, Amazon is already presenting new advertising formats that directly appeal to viewers.

Since the beginning of April, the majority of Prime subscribers have been offered the choice between paying extra or seeing advertisements land on Amazon Prime Video. If the American giant had announced that these would not be too numerous, it nevertheless intends to make them at least invasive, with new formats.

In the upcoming broadcast year, brands will be able to use shoppable carousel ads to help viewers browse and purchase multiple product variations on Amazon during commercial breaks in shows and movies on Prime Video. Brands will also be able to use interactive break ads and branded quizzes in Prime Video TV shows, movies and live sports.

If Amazon Ads clearly announced this launch in a press release, it does not specify the precise deployment schedule, in particular which countries will be affected first. Please note, however, that Amazon Prime subscribers with an eligible Free plan (Freebox Ultra, Delta, etc.) will have an ad-free experience until August 9. After this period, an option will be offered at €1.99/month to access the ad-free subscription.

This article was reprinted on the Univers FreeBox website

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