TikTok Achieves Major Milestone: Automatic Tagging for AI-Generated Content

TikTok Achieves Major Milestone: Automatic Tagging for AI-Generated Content
TikTok Achieves Major Milestone: Automatic Tagging for AI-Generated Content

TikTok announced Thursday that it will begin automatically labeling AI-generated content created on other platforms. It is the first video sharing platform to take such a step.

An article by Cailey Gleeson for Forbes US – translated by Lisa Deleforterie


  • TikTok announced in a statement that it will be the first video sharing platform to adopt Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). This technology attaches metadata, such as location or date the content was created, to AI-generated content, allowing the platform to recognize and tag it instantly.
  • Thursday’s statement specifies that this measure will be extended to content created on “ some other platforms », without specifying which ones.
  • The tagging technology will also be applied to TikTok videos shared on other platforms, allowing users to see “when, where and how the content was created or edited,” according to the release.
  • Additionally, TikTok said it has partnered with Mediawise to release a dozen media educational videos throughout the year and will launch a separate campaign on labeling AI content and combating misinformation

Key context

TikTok already labels AI-generated content created using its own special effects, a feature announced last September that hinted at the possibility of automatic labeling in the future. The short video sharing platform also launched the first-of-its-kind tool that allows users to tag their own AI-generated content. Thursday’s announcement follows a similar update from Meta in February, which said it would begin tagging AI-generated images on Facebook and Instagram “in the coming months,” a day after its Oversight Board urged the giant to rework its current approach to this type of content. In November, Youtube also implemented guidelines allowing record labels to request that videos containing AI-generated artist vocals be removed, according to The Guardian. TikTok, Meta and YouTube are among the major tech companies that have outlined plans to moderate AI-generated content throughout 2024.

Large number

More than 37 million. That’s the number of TikTok content creators who have used the special effects tagging tool since September, TikTok said Thursday.


On Tuesday, the social media giant filed a lawsuit challenging a new bill requiring ByteDance, its China-based owner, to sell the app or face a ban in the United States. The suit alleges that the bill, signed by U.S. President Joe Biden in late April, violates the First Amendment.

Also read: In industry, useful AI against arduous work



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