Apple apologizes after controversy over its latest ad for its new iPad Pro

Apple apologizes after controversy over its latest ad for its new iPad Pro
Apple apologizes after controversy over its latest ad for its new iPad Pro

Failed publicity stunt for Apple. The company alienated artists by highlighting artificial intelligence in an advertisement.

The Apple firm has attracted the wrath of the creative industries with its latest advertising film for its iPad Pro. The company had to apologize.

In the advertising for the new iPad Pro, Apple decided to feature various objects, representing human creativity, crushed and replaced by the famous tablet. In particular a piano, a metronome, a jukebox, cans of paint, cameras, books or even a sculpture. Enough to provoke the anger of many artists who criticize artificial intelligence.

“We missed the boat”

Thus, after his message to present the object on The first wrote: “The destruction of the human experience thanks to Silicon Valley“. The second was a bit more ironic on the subject: “Who needs human life and everything that makes it worth living? Immerse yourself in this digital simulacrum and give us your soul. Sincerely, Apple“.

Also, faced with the outcry, the company, through its vice-president of marketing, Tor Myhren, first declared to the specialized site “Ad Age”: “Creativity is part of our DNA at Apple, and it’s incredibly important to us to build products that enable creatives around the world to flourish“.

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