AI-generated content will be automatically flagged by TikTok – Image

AI-generated content will be automatically flagged by TikTok – Image
AI-generated content will be automatically flagged by TikTok – Image

The authenticity of content has become a major subject on the internet since the launch of so-called generative AI interfaces, which make it possible to create text, images and video on simple request in everyday language. The emergence of generative AI threatens to worsen the problem of “deepfakes”, images, audio documents or videos that depict a situation that never actually happened. “AI opens up incredible creative opportunities, but can confuse or mislead users if they are not informed that content was generated by artificial intelligence,” TikTok said in a statement.

To remedy this, the Chinese social network will affix a specific label to these creations “when they are downloaded from certain platforms”, explained the social network, without further details. Asked by AFP about the identity of these platforms, TikTok did not respond directly, but recalled that Google, OpenAI, Adobe and Microsoft were part of the Coalition for Content Provenance and Authenticity (C2PA) , founded in 2021. OpenAI, Adobe, Microsoft have already implemented automatic tagging of AI-generated content and Google began deploying a similar tool in March. Another generative AI giant, Meta is not a member of C2PA but announced, at the beginning of April, that it would associate the mention “Made with AI” with content identified as created using AI. artificial intelligence.

Uploading educational videos

TikTok said Thursday it was joining C2PA and another similar organization, the Content Authenticity Initiative (CAI), led by Adobe. “Transparency is crucial for users,” argued Adam Presser, head of operations at TikTok, in a statement sent to AFP. “At a time when digital content can be modified, it is essential to offer users ways to discern what is true,” added Dana Rao, legal manager at Adobe, in another statement sent to AFP. The social network recalls that it already launched, in September, the labeling of modified content using its own AI tool, TikTok AI. The group also plans to post educational videos online to explain its approach.

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