Ads, data collection and cosmetics… how video games like “Fortnite” monetize their audience

The “platformization” of video games is profitable. And publishers are competing with strategies to monetize the attention of players.


Article reserved for subscribers


Thomas Casavecchia


Tech journalist

By Thomas Casavecchia

Published on 7/10/2024 at 2:50 p.m.
Reading time: 2 min


Qhen you connect for the first time to Fortnitethere is reason to be lost. The days when you just had to press start to begin his adventures with Mario seems to be a thing of the past.

Now, once the game is launched, we are greeted by a tidal wave of tabs “Chapter 5 season 4”, “Locker”, “Lego Fortnite lost islands”, “Fort Shop” and so on. This succession of menus perfectly demonstrates the evolution of the economic model of video games.

Games today are rarely purchased in stores and are increasingly downloaded from online console and computer stores. At the same time, some publishers no longer rely so much on the income generated by the sale of the disc or a download code, as on a regular and stable income from a game that never really ends.



This article is reserved for subscribers

Access verified and decrypted national and international information
1€/week for 4 weeks (no commitment)

With this offer, take advantage of:
  • Unlimited access to all editorial articles, files and reports
  • The newspaper in digital version (PDF)
  • Reading comfort with limited advertising
-

-

PREV Name, phone number… How to know if your data is on the dark web
NEXT Core Ultra 5 235, Intel targets Core i5-14500 performance