Defender Experience – Modern luxury Customer experience in the Tunisian desert

Defender Experience – Modern luxury Customer experience in the Tunisian desert
Defender Experience – Modern luxury Customer experience in the Tunisian desert


08.05.2024

Alpha International Tunisia, official importer of the DEFENDER brand, invited its customers in March 2024 to a getaway through the South of Tunisia. A unique opportunity to test the off-road capabilities of their vehicles on several types of terrain. 13 happy owners of the new Defender took part in the adventure, and they were even able to invite friends, owning vehicles from competing brands, to accompany them, a fairly subtle marketing approach.

An undisputed legend in automotive history, icon of freedom and ultimate symbol of escape, the new Defender takes up the torch from its predecessor, and introduces new technologies for greater comfort and almost infinite crossing capabilities.

A captivating program
The Defender Experience program begins with a friendly welcome coffee at the Four Seasons Gammarth Hotel, followed by a welcome address from Brand Director Ms. Soukaina Touil, and a briefing from Marketing Director Ms. Imen Makni. Bruno Arnoud, Global Lead Instructor JLR Exeprience, made the trip to supervise, train and support clients during the 3 days.

We hit the road with a convoy of 15 Defenders, in its 90 short chassis and 110 long chassis versions. After a first stopover in Kairouan for lunch at the Dar Abderrahmen Zarrouk restaurant, we continue our journey to arrive at the Anantara Sahara Tozeur hotel at the end of the day. After dinner, a nice surprise awaited the participants in a majestic setting, with a cigar rolling workshop, provided by Cuban Cigar Rolling Experience, Cuban women who came specially for the event.

The next day we take the road again towards Douz, and from there we enter the desert towards the Abdelmoula camp in Tembaine. The course is ideal for testing the different traction modes via the famous Terrain Response system, with the different types of terrain that we encounter.

Arriving at the first dunes, we stop to lower the tire pressure to pass more easily and avoid getting stuck. Thanks to the compressor (available as an accessory), it is possible to re-inflate your tires independently.

The advantage of the Defender is that it remains comfortable in all circumstances for all occupants.

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