how Finnish Tom Thumb HMD wants to shake up the industry

how Finnish Tom Thumb HMD wants to shake up the industry
how Finnish Tom Thumb HMD wants to shake up the industry

This group has been manufacturing smartphones under the Nokia brand since 2016. In financial difficulty, he tried to relaunch himself by creating his own brand and focusing on screen detoxification.

In the standardized industrial landscape of mobile telephony, marked by the race for ever more powerful and more expensive models, the Finnish HMD cultivates its difference. Little known, this manufacturer has distributed white label Nokia phones since its creation in 2016. It claims to have sold no less than 400 million models since its creation. Not enough to shake up the giants of the sector, Asian or North American – Samsung sold 226.6 million phones in 2023 alone, according to IDC -, but the Nordic company is one of the biggest players in the segment so-called basic phones, particularly in India or Africa.

Unlike smartphones, these “featured phones” whose price does not exceed 100 euros, are used to make calls and to send and receive SMS messages. Added to this are a handful of applications connected to the internet, and a retro design, a legacy of a golden age when Nokia ruled the roost in the mobile market. Since the beginning of 2024…

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