To increase its popularity, social networks have become essential. Even billionaires use them. On Instagram, Donald Trump and Oprah Winfrey are the most popular and influential.
Forbes magazine regularly establishes a ranking of the personalities with the greatest fortunes. Based on the list of the 50 richest billionaires, The Casino Wizard was able to determine who were the most influential on Instagram.
Probably driven by the current presidential campaign, it is Donald Trump who climbs to first place. At the time of writing, he has more than 26.7 million followers and has published more than 7,000 messages. He is followed by Oprah Winfrey, the essential host, producer, actress and editor. More discreet with 1466 publications, it is followed by more than 22.5 million users.
Then, in third and fourth position, we find Mark Zuckerberg and Bill Gates respectively. The CEO of Meta is followed by nearly 15 million people despite low activity with only 368 publications. The co-founder of Microsoft has more than 11.4 million followers and 464 publications to his credit.
Thanks to this data, the study made it possible to highlight the gains they could make for promoting sponsored posts. Thus, Donald Trump could earn between more than $224,000 to $304,000 per message when Oprah Winfrey could earn between approximately $192,000 and $261,000. Of course, these estimates remain theoretical and aim to show the influence that these personalities exert on the social network belonging to Meta.
_
Follow Geeko on Facebook, Youtube and Instagram so you don’t miss any news, tests and good deals.
Receive our latest news directly on your WhatsApp by subscribing to our channel.
