Six years after a record-breaking edition in Nice, France, the World Perfumery Congress (WPC) is back in Europe. The event dedicated to the art, ingredients and technologies of perfume, will be held in Geneva, Switzerland, at Palexpo from June 24 to 27, 2024.
With the theme “Fragrance Forward: Where Global Innovation & Creativity Meet“, WPC 2024 will offer the opportunity to benefit from the vision of creators and experts and to discover the latest launches and technologies in terms of ingredients.
Conferences and trade show
This year, the WPC will offer a new series of dialogues called Nose to Nose during which legendary perfumer duos (whose names will be revealed soon) will discuss their journeys and share their vision for the future of perfume.
In addition to the educational program, the event will feature an exhibition hall bringing together perfume creators, suppliers of raw materials, and suppliers of equipment and technology for laboratories, testing, perfume creation, as well as packaging suppliers.
“ Attendees will have the opportunity to meet several key industry players, including perfumers, R&D specialists, marketers and product developers, executives, market analysts and more. Big names in perfume are already set to take the stage, including Mara Dumski, Head of Fragrance Experience at Pura, and fragrance expert, taxonomist and author Michael Edwards, Dominique Roques, Mark Knitowski, representatives from Procter & Gamble, Givaudan, dsm-firmenich, IFF, Symrise, Mane, BASF and many others », Promise the organizers.
During its last European edition, the WPC welcomed more than 1,800 participants, including more than 200 perfumers.
“ The WPC returns to Europe for an overview of the creative evolution of the perfumery sector. This three-day event is a platform for professionals from around the world, allowing them to network while discovering the latest ingredients, technologies and solutions that the perfume industry has to offer “, explain Jenna Troyli, Conference Director and Editor-in-Chief of Perfumer & Flavorist Magazine.
Visit worldperfumerycongress.com to learn more and register.
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