Sneakers are a staple in our wardrobes. They are comfortable, can be worn to the office or to a trendy restaurant. Some people are so addicted to sneakers that they collect them and sometimes resell them for a fortune. According to several estimates, the sneaker market is expected to grow by $29.91 billion between 2023 and 2027. However, some brands stand out, as proven by this ranking from the resale giant StockX. The list looked at the best-selling sneaker brands on the second-hand market during the first half of 2024.
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A Japanese brand in first place
The most popular basketball brand on the second-hand market this year is Asics. For the record, it takes its name from the Latin saying ” healthy anima in healthy body » which translates to « a healthy mind resides in a healthy body “. Asics was founded by Japanese Kihachiro Onitsuka. He was a military veteran before starting the shoe business. According to him, being active is essential to adopting a better lifestyle. He also wanted his shoes to be accessible to everyone, from beginners to the most athletic. Asics’ figures on the second-hand market jumped by 600% in 2024. An impressive figure thanks to the Gel-1130 and Gel-Kayano 14 models, as well as the new Gel-NYC and GT-2160.
Second place goes to Adidas. The brand with the three stripes has grown by 93%. The most sought-after models? The Samba, the Gazelle and the Spezial, which have grown by 722%. These shoes were originally designed for handball players in 1979, offering them grip and stability on the court. In more than 40 years, the Spezial has become Adidas’ iconic sneakers with its simple and refined design. The podium is completed by the Swiss brand ON. Collaborations with Roger Federer and the luxury brand LOEWE have contributed to its success. ON has grown by 63% in 2024.
Scott Cutler, StockX CEO, provides some additional information about the ranking: “ We’re seeing the power of creativity, marketing, storytelling and innovation from smaller brands drive meaningful changes in market share for larger brands that have struggled to keep up. We’re seeing this dynamic reflected in what’s trading on the platform “. The big brands continue to dominate the top of the charts, but it would not be surprising to see more confidential labels establish themselves in the years to come…
The top 5 best-selling sneaker brands on the second-hand market in 2024:
