The iPhone 15 dominates smartphones sales in 2024

The year 2024 confirmed Apple’s supremacy on the smartphones market, with the iPhone 15 establishing itself as the best -selling model in the world. This performance is not really a surprise, given the past performance of the apple brand in this highly competitive market.
According to data from Counterpoint Researchthe iPhone 15 took the lead in the best -selling smartphones ranking in 2024, followed closely by the iPhone 15 Pro Max and the iPhone 15 Pro. This domination of Apple was not awaited, But proves once again the attraction of the company’s high -end smartphones.
The success of the iPhone 15 is particularly notable in the United States and China, while it alone represents almost half of its world sales. Apple therefore managed to maintain its leading position on key marketsdespite increased competition.
Apple strengthens its position in the premium segment
The year 2024 also marked a turning point in consumer preferences for high -end Apple models. For the first time, the “pro” variants have represented more than half of the total iPhone sales over the year. This trend has been favored by attractive financing plans and recovery offersmaking the iPhone plus accessible to a wider audience, especially in emerging markets.
The iPhone 16 Pro Max, although launched only in the last quarter of 2024, quickly climbed into the ranking to reach fifth place in the best -selling smartphones of the year. This impressive performance in such a short time highlights the continuous appeal of consumers for Apple’s latest innovations.
Apple’s strategy consisting in offering a diverse range, ranging from basic models to high -end professional versions, paid off. It allowed the brand to capture different market segments while maintaining a premium image.
Apple’s success is not limited to traditional markets. For the first time, the brand has managed to rank among the first five smartphones brands in India in the fourth quarter 2024a growing market where competition is fierce.
Although Samsung has made noticeable progress, especially with its ultra galaxy S24 ranking seventh, Apple’s domination is indisputable. However, some models seem to have performed less than others, including the iPhone 16 Pro, which is not part of the top 10 best -selling smartphones in 2024.